After initial successes with live shopping, ELLE Norway is now choosing to expand its live shopping efforts. Streamify is launching an add-on service for retail media advertising, which ELLE Norway will be the first to use. The solution helps brands promote their content and can be adopted by e-commerce and digital media worldwide.
ELLE Norway, operated by Swedish United Influencers, saw how interest in live shopping was growing in general, and in e-commerce specifically. Given their comprehensive digital and dynamic strategies and continuous evaluation of new formats, they chose to experiment with live shopping.
ELLE Norway has conducted live shopping events together with, for example, Zalando, Love Lolita, and Ferner Jacobsen. And the investment in live shopping has proven to be successful. Kaja Brændengen, Head of Business Development at ELLE Norway, says::
We’re growing digitally overall and see very good results from live shopping. ELLE Norway has an engaged customer base and we see fantastic engagement. Among other things, we get great feedback on our affiliate programs. Live shopping lets us connect directly with viewers through chat, answer their questions in real time, and build stronger relationships.
After a successful trial run with live shopping in 2023, ELLE Norway is committed to continuing its live shopping growth during 2024. They plan to create a mix of editorial and partnered live streams, focusing on beauty trends and inspiring content.
What’s new in 2024 is that ELLE Norway will expand its collaboration with Streamify, where a traditional video player will form the basis for Streamify’s investment in retail media. ELLE Norway will, together with brands and partners, present both live shopping and video display ads on its website. Kaja Brændengen comments:
There’s already great interest from our partners in both display ads and live shopping. This lets us position ourselves as experts and offer a fresh take on product inspiration. We have high hopes for this solution and are thrilled to finally have a tool that meets our needs.
ELLE Norway recognizes live shopping not only as a great way to boost brand awareness but also as a sales driver. By keeping broadcasts available on their website, they can continue to convert viewers even after the initial live event. Many partners reuse the content, and viewers often watch the entire live stream, making it a truly unique format.
The collaboration with Streamify has been a key factor in ELLE Norway’s live shopping success. Kaja Brændengen highlights the importance of Streamify’s flexibility and solution-oriented approach:
The collaboration has worked very well. The live shopping player is user-friendly, and we have several people who can manage everything from the back end. Streamify has also been very supportive during this new venture, developing the tools we needed.
This expanded live shopping solution opens up new revenue streams for both Streamify and ELLE Norway, solidifying their strong partnership. Johan Klitkou, CEO of Streamify, explains:
This isn’t a business pivot strategy for us. It’s an add-on service designed for e-commerce businesses and digital media outlets worldwide. It allows brands to reach new audiences through retailers, even if they don’t have the resources to run their live shopping channels. Plus, it fills valuable ad space on partner sites.
Retail media advertising refers to ads placed strategically on a retailer’s or digital media platform’s e-commerce website. The goal is to influence customers right at the point of purchase. Retail media is a rapidly growing trend, expected to increase by roughly 20% by 2027. Major players like Amazon and Walmart already leverage this advertising format successfully. Streamify’s solution takes it a step further by integrating it seamlessly with live shopping experiences.
Intrigued by Streamify’s retail media add-on service? Book a meeting with Alexander Rönnlund.