How to recycle your live shopping content

The term ‘live shopping’ is a bit deceptive. Frankly, it’s not just going ‘live’, but just as much what you do after you stop broadcasting. In particular, you can recycle the content from live shopping for the best results and higher conversion rates. Keep reading to get some ideas on how to do it.

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What’s recycled content?

Sometimes called “repurposed content”, recycled content means taking existing content you’ve created, switching it up a little, and presenting it on new platforms or channels.

Why recycling content is a good idea

You don’t need extensive preparations to broadcast live shopping. However, if you’re taking your venture seriously (and want the most bang for your buck), you should have a clear strategy and try to do live shopping correctly. If you’ve taken the time to set up camera and sound, invite guests and make a plan for your live shopping content – why not make the most of it?

All kinds of audiences greatly appreciate video content. Only someone living under a rock must have missed the articles and surveys in the latest years, concluding that people want video. And live shopping will give you lots – and we mean lots – of video content.

As a marketer, you’ll love that recycled content saves you time and money. By recycling, you can create a content bank with product videos to use when experiencing a “content drought” or feeling uninspired. Most importantly, recycled content is not an alternative to your other content. It’s an addition.

Ideas for recycling live shopping content

When recycling content, the only limit is your imagination. But we’re happy to share some inspiration about recycling live shopping content. Here goes!

Product pages

Interested shoppers will appreciate a video demonstration of a product on a product page. Therefore, when discussing or educating on a specific product during your live event, take out and edit that section of the finished event and publish it to the product page.

Reels and stories

Create reels and stories from your last event’s highlights to market the next live shopping. Try to make a buzz, showing the discounts you gave, people asking questions, or the advice you shared. Most importantly, you should explain why your followers should watch your upcoming events.


Using social media for marketing live shopping is crucial. But your recycled live shopping content doesn’t have to be used in connection to marketing live shopping. Why not make a compilation of scenes from your event as a background video for an ad releasing a new product? Or edit all the bloopers from your past events to make a funny TikTok.


Second to Google, YouTube is the most used search engine and a staple in Gen Z’s content consumption. Use your live shopping content to create evergreen content that stays relevant for longer, such as how-to-videos. Depending on your products and target groups, you could educate on anything from the best way to store fishing gear to how to put wallpaper or when to apply face primers.

Email marketing

We can’t stress this enough; live shopping creates heaps of video content. With just a few events, you can create hundreds of videos or GIFs for email. Use them to urge certain target groups to check out your next event, announce a product launch or simply make your emails more personal and delightful.

Chat and questions

One of the most appreciated features of live shopping is the chat function. The chat lets you meet your audience in real-time and answer their questions about your brand and products.

If you get a particular question repeatedly during an event, it’s safe to say that other potential customers have had the same question. Simply post your answer on social media or an FAQ to reach others. Or if someone simply comments, “I’m so excited about this live stream!” - use that quote in an email or social media post to attract people to your next event.

Make your broadcast day into a content day

Content days are standard in the photography industry, but marketing is slowly catching up. A content day is setting aside one day to create considerable visual content for the coming months. With some planning, your live shopping event can be a combined content day.

As we said before, you already spent the time and resources to set up your live shopping event, right? So why not utilise it to the fullest? To make takeouts easier, create a script to follow where you clearly state a product change or change in theme. Then simply fill your content bank with an abundance of videos to use on your website and social media.

Make a strategy to make it happen

Recycling content will create loads of videos and save time; you know that now. But to succeed, you have to make it happen. And the best way to do so is to set a strategy – and follow it for every live event you do.

It doesn’t have to be complex, though. For example, you could decide that every live shopping event should end in:

  • 10 product page videos
  • 12 Instagram stories
  • 5 Instagram reels
  • 5 Tiktoks
  • 5 short videos for miscellaneous use.

Don’t have the resources within your organisation? Find a reliable freelancer that can do this in a heartbeat.

How to recycle content with Streamify

At Streamify, we continuously have recyclability in mind when developing our platform. The standard broadcast mode is portrait mode – the same format used in reels and TikToks. Not to mention all the metrics and data that will tell you what content performs well. Because you own all the live shopping data, you can easily download the source file generated from your finished event, making editing a piece of cake.

If you want to discuss live shopping success, don’t hesitate to contact our expertbAlexander.

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