Nordic Superfood helps customers towards a better lifestyle with live shopping

Nordic Superfood by Myrberg broadcasted its first live shopping event via Streamify’s platform on November 24, 2022. Since then, the live shopping channel ‘Holistic Live’ has covered themes such as “Collagen Cocktail Hour” and “Botox or Broccoli” - always focusing on providing viewers with healthy and wholesome habits. Read more about how they prove the thesis that even companies with few employees can benefit greatly from live shopping.

Nordic Superfood by Myrberg offers multifunctional health and beauty products such as powder blends, raw juices, collagen, and tea products inspired by Nordic nature. Additionally, the company offers holistic beauty products. The company’s founder, Lina Myrberg, is an acupuncturist and holistic spa expert with over 25 years of experience.

Watch Nordic Superfood’s live shopping channel: ‘Holistic Live’ (in Swedish)

Why have live shopping in the media mix?

Nordic Superfood has a vision to inspire a healthy life and well-being from a holistic perspective. However, with few employees in a company, it can be hard to find the time to produce content and create relationships with potential customers. Linda Myrberg explains:

In our digital strategy, content and engagement are the focus. But with live shopping, we can easily interact directly with our customers while they can ask questions. After all, we help our customers to achieve a better lifestyle through healthy habits. That’s why it’s so important to get close and understand their needs.

Purchases, customers, and knowledge

Regarding results, Nordic Superfood primarily appreciates seeing how many purchases are made after a broadcast. Additionally, they monitor how the number of viewers increases and what they’ve done and can do to keep them watching. The focus is on building long-term trust and giving away knowledge that generates leads in other channels, such as newsletters and social media.

From cocktails to increased libido

Health is a broad concept that encompasses a variety of interests. This is evident in the wide range of themes covered in Nordic Superfood’s broadcasts. Since its inception, they have covered topics such as “Collagen Cocktail Hour”, “Botox or Broccoli”, “Hormone Harmony”, and “Curious about increased libido and fat burning?”.

Content that yields results

Nordic Superfood has admirably been able to leverage its various themes to create a converting content library. This ensures that the broadcasts are accessible and searchable even after the cameras have stopped rolling. And it has paid off. During a month when Nordic Superfood took a break from their live broadcasts, they still had an average viewing time of 20 minutes.

The large amount of content generated by live shopping also becomes an excellent basis for repurposing the content in other channels. This is especially appreciated by companies with fewer employees, where it can be challenging to be everything from CEO to salesperson and content producer.

Streamify before Instagram

Although Nordic Superfood began broadcasting live shopping via Streamify’s platform at the end of 2022, they have been working with the medium for longer than that. They initially started their live shopping venture by broadcasting live via Facebook and Instagram. However, to own the generated data and drive traffic to the website, they had to find a dedicated live shopping platform. Linda Myrberg elaborates:

Streamify is the best platform, and it’s easy to use. In the future, we will continue to work in the same way and look forward to a good collaboration with Streamify. Short term. the focus is also on attracting more viewers to the broadcasts.

Read more: Streamify vs. Instagram - what’s the difference?

Nordic Superfood makes Streamify better

As a customer of Streamify, Nordic Superfood is optimal in that they continually provide feedback on product development and systematically work to optimize their channel. Alexander Rönnlund, Commercial Manager at Streamify, explains further:

Nordic Superfood is doing everything right. They publish their completed broadcasts so they can continue to convert, they choose to link to their live shopping channel in the top menu of the website, and they promote their broadcasts in other channels. They simply show other brands how to work with our platform.

Would you like to know more about how your business can benefit from live shopping? Don’t hesitate to schedule a meeting with Alexander.