Akademibokhandeln extends the agreement with Streamify

Akademibokhandeln chooses to extend the agreement with Streamify AB (“The Company” or “Streamify”). Akademibokhandeln chose Streamify as a new supplier in 2022 to advance its investment in live shopping. Now, they extend the agreement to continue inspiring their target groups to the joy of reading.

During 2023, Akademibokhandeln has invited several different authors to guest on their “book talk shows”, which can also be viewed on-demand on their website. Guest authors include, among others, influencer and media personality Elsa Billgren and TV anchor Agneta Sjödin. The aim of the broadcast is not always sales but branding and building relationships with the many different target groups.

– We look forward to collaborating with Akademibokhandeln in their continued live shopping success. They significantly understand how to use the format to create relationships and engage and educate their audience. As we advance, we want to support them in highlighting more concepts that inspire creativity and a love of reading, says Rickard Lönn, Head of Sales Streamify.

The agreement is signed for 12 months and implies a SaaS income for The Company.