Naturkompaniet extends the agreements with Streamify for both Sweden and Norway.

Naturkompaniet started broadcasting live streams in early 2022, shortly after they signed the initial agreement with Streamify. Now, they are extending the collaboration for the second time, and the licenses apply to both the Swedish and Norwegian markets.

– Naturkompaniet has had good viewing numbers and engagement since its inception. Therefore, it is nice that they want to continue investing. They use the exemplary format to engage viewers and understand the value of conveying value and education to both beginners and experienced, says Johan Klitkou, CEO of Streamify.

Since the first live stream in February 2022, Naturkompaniet has carried out broadcasts with themes such as “Hiking for beginners”, “Top attempt at Kebnekasie - mountain guide tips”, “Mushroom school” and “Prepping: prepared for crises”.

– We see live streams as an excellent complement to our physical store events to inspire and guide our members with greater reach and get more people to participate in our community and expertise, says Camilla Jacobson, Community Manager at Naturkompaniet.

Watch Naturkompaniet’s previous live streams